Bull Campaign

(or Bulling the Market)

It is a campaign launched by the Bull operators to earn profit. When speculators as Bulls find that their speculations and conclusions have proved wrong and the price of the goods does not rise according to their expectations, they try to influence the market by spreading rumors in order to ensure profit for themselves. This effort of the Bulls to influence the price through agents or by other means in a healthy market is known as Bull Campaign or Bulling the Market.

Bull

A speculator who anticipates rise in price in future and, therefore, buys at present when the price is low and sells in future when the price rises up and, thus, makes profit is called Bull. Like a Bear, a Bull also neither takes actual delivery of stocks nor makes any payment till a specified time in future when he is required to settle his account. A Bull is just opposite to a Bear.