Lame Duck is a person or institution that is not successful and needs the help of others. In business terminology, when prices fall, the commodity which suffers most is called ‘Lame Duck of the Market’. Similarly, the speculator who overbuys goods in the hope of making profit, and finally defaults on the Stock Exchange, is also called ‘Lame Duck of the Market’.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments.
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